How We Got Here – Volume 1

How Did I Get Here?

Designed Life Delivered has been a steam train since we launched this Spring. We all jumped in with both feet, and have been going a hundred miles per hour ever since! We’ve been so busy, and it’s been exciting and fun, and such a great learning experience!

But, it’s good to slow down and take a breath, and remember where and why this started. So, let me back up a minute.

I spent about 15 years of my life in sales and marketing. I worked primarily for three companies during that time.

I did a mix of event planning and recruiting, and my jobs always included sales, marketing, social media, etc. But after we had our first child in 2012, my priorities took an immediate and immense shift.

I found myself struggling with my corporate schedule, and my desire to be a great employee and even better mom. I worked with my boss to figure out a part-time, work from home schedule, and that worked. For awhile.

It was during a two year struggle with secondary infertility, and the subsequent sale of the company that I was working for, that I gained the clarity I’d been searching for all those previous years.

I needed to work for myself, I needed to be flexible, I needed to find joy and passion in what I did.

I needed to surround myself with beauty, and amazing people, and job satisfaction. Which was sorely lacking at that point.

In 2014 I left my corporate job, went back to school, and decided to start my own interior decorating business.

Decorating had always been a part of my life: at work, my home, for friends.

In fact my favorite part of event planning was always the decor aspect. Friends and family all came to me for design advice. It had always been my passion, my dream job, the thing I said I would do. One day.

Well, one day had come. I was ready to start living the professional life that I wanted, that I deserved, that would best suit my family and their needs. 

Thus, Habitat by Lori Pratt was born.

This idea, put into reality, proved to be exactly what I needed. My company thrived! I loved my work again. It was everything I hoped for and so much more!

I was able to create my own schedule, be my own boss, and have total creative freedom (with client’s input, of course!) I truly loved where I was in life. 

After two years, we finally had our second baby. Life was really at such a great place, both professionally and personally.

Now, some of you know, I struggled with postpartum depression and anxiety.

I had a really really hard time managing my mental health, business, family, self care. It was a struggle, but I found help through therapy, medication, family, and my community.

It was around this time that something in me started to shift.

I started taking stock of my entire life. What did I need to be fulfilled? Who were the people supporting me, helping me, crying with me, lifting me up?

Two of my best friendships blossomed during this difficult time in my life.

Molly Coyne and Kyndra Georgeson were always there for me, laughing, crying, offering support, and business advice. They both own decor firms as well, and their professional and personal advice really became a life line to me.

We all had so much fun together, and kept saying: we should work together, this would be so great! Despite technically being competitors in the same town, we all shared a “there’s room enough for everyone in the marketplace” mentality.

We are women supporting women. We are competitors, but strive through healthy competition and shared support.

Then one day, Molly saw an ad for a home decor subscription box service. She called us both, very excited, and asked simply: why aren’t we doing this?!?!

We all agreed. We can do this, we should do this, and we can do it better than what is being offered on the current market.

Seriously, without a moment’s pause we went into full planning mode. We took our first company trip to Las Vegas for the Decorators’ Market, and it was amazing! We found vendors and products, discussed what we wanted our brand to be, and perhaps played one too many rounds of roulette.

A few short months after the Decorator’s Market, we launched our business. We have successfully shipped out two quarters of home decor boxes (Summer and Fall 2019) and are ready for the Winter season.

We also attended the Denver Fall Bazaar this month to help grow our brand. It was a wonderful (and exhausting) experience and fully exceeded all of our expectations.

We set up shop at the Fall Denver Bazaar in Sloan’s Lake. What a great weekend!

So, here we sit today, planning our next Vegas trip (January 2020!), tweaking and refining our business and offerings, learning the ins and outs of social media marketing, and working together as a team.

Looking back, that phone call with Molly and Kyndra was a defining moment in my life.

Designed Life Delivered is the business I never knew I wanted, but now I cannot imagine it any other way.

In my business partners, I could not be more grateful. I work with two simply amazing women! We all share talents, and also each bring unique talents to the table. 

The three of us together, it’s a beautiful and unstoppable thing.  We are so passionate about what we do, and we want to share that with you.

To our our villages, our families, and most importantly our customers: we thank you. From the bottom of our heart, for helping us turn this crazy amazing dream into a reality.

Keep watching, because we are just getting started. And we are so happy that you are on this ride with us.

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